Nepherterra Best is an award-winning public relations professional and communications strategist.  She is the Vice President of Integrated Communications at CMRignite, one of the nation's leading social impact marketing agencies. During her 25-year career, she has successfully managed public relations campaigns in more than 25 industries including health care, government, financial services, retail, real estate and entertainment.  

 She's been crafting stories since childhood—what started with a notebook and her imagination has grown into a lifelong career helping organizations and entrepreneurs shape messages that move people.

Leadership is in her DNA. Her passion for her community is contagious and her energy is infectious. Trained as a journalist, she has a unique background in entrepreneurship, strategic communications and public relations. She understands the power of public relations and has secured thousands of national and local media hits on behalf of corporate, nonprofit, government and small business clients.

Thanks to her experience working in the newsroom for a daily newspaper, she understands how to effectively pitch stories and secure media on behalf of her clients.  She has cultivated strong media relationships throughout her career and is a member of the Charlotte Area Association of Black Journalists.  In addition, she has experience serving as a spokesperson and prepping those in the C-suite for critical media interviews.

Best earned her Bachelor of Arts Degree in Communications from Johnson C. Smith University and recently received a MicroMasters Certificate in Strategic Innovation.